We’re thrilled to introduce Martin, our Growth and Partnerships Consultant
We sat down with him to find out more about them and why they want to contribute to the arts and culture sector.
Can you tell us a little bit about yourself and what you did before joining CultureSuite?
I’ve spent most of my career working where culture, technology, and audiences intersect. Before joining CultureSuite, I held commercial and partnership roles across the live entertainment and sports sectors, most recently leading strategic partnerships at Activity Stream. I’ve worked closely with ticketing systems, CRMs, marketing teams, and venues of all sizes – essentially helping organisations use data and digital tools to reach people more effectively and create better experiences. Alongside that, I’ve run my own consultancy, advising theatres, sports clubs, and technology companies on revenue generation, digital strategy, and market positioning.
What enticed you to join CultureSuite?
CultureSuite represents something the sector genuinely needs: a modern, evolving platform that removes friction rather than adding it. I was drawn to the idea of a website that doesn’t “age from day one” but actually improves over time – much like the shift from traditional cars to EVs that update regularly. And having worked with ticketing systems, venue management systems and CRMs most of my career, it’s great to help make the website a part of that intelligent ecosystem, rather than a static storefront.
What’s your earliest experience of arts and culture? And how did it influence who you are today?
Good question. One of the first concerts I remember clearly was Dire Straits in 1992. It was an outdoor concert in the local stadium. Music was always a big part of my life, and I’ve attended concerts regularly ever since I was young. I think it has given me a profound love for the industry and the people “behind the scenes”, and I’ve always felt very connected to it.
How would you like to help the sector in your new role?
I want to help organisations get more out of the digital ecosystem they already have without needing endless rebuilds, bespoke plugins, or layers of manual work. I think that websites have so far been considered a “pretty storefront”, not necessarily a driver of revenue and a tool for audience development. I want to help make that change. If CultureSuite can remove complexity and give teams more freedom to focus on audiences, then we’ve done something meaningful.
What do you enjoy doing outside of your role at CultureSuite?
Aside from going to concerts, I love cooking, travelling…and playing padel. I started playing 5 years ago and it’s become a very big part of my life. It’s by far the most fun sport I’ve played, and I rarely say no to an opportunity to play.
Interested in joining the CultureSuite team? Check our careers page to see what openings we currently have.
