Website Analytics for Arts & Culture Professionals

Get your analytics working properly with support from specialists who understand cultural venues. CultureSuite partners with sector experts who can help with everything from basic setup to advanced tracking and reporting.

Analytics expertise for your venue

Your CultureSuite website includes GA4 integration, Google Ads support, Meta Pixel tracking, and cookie management out of the box. But getting analytics properly configured, and actually using the data effectively, often requires specialist support.
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CultureSuite partners with analytics experts who work exclusively with cultural organisations. They understand what venues need to track and can implement solutions at whatever level suits your requirements.

Sector-specific analytics expertise

Turn data into insights

Training and knowledge transfer

Track what matters for culture

One Further

Digital analytics specialists | UK and international English-speaking venues
One Further works exclusively with arts and cultural organisations, with clients including HOME, Queens Theatre and Theatre Royal & Royal Concert Hall. They've audited the Peppered platform and delivered analytics improvements benefiting all CultureSuite venues. Individual venues can access tailored support packages.

Services

Essential analytics package – £2,200

  • Analytics healthcheck
  • Google Analytics tag updates and configuration
  • Custom report setup
  • Team handover session

Specialist add-ons

  • Measurement model and KPI development
  • Custom dashboard creation
  • Server-side tracking migration
  • Bespoke team training

Google Ad Grants support

  • Free pre-launch audits for new Peppered websites
  • Ad Grant Jumpstart programme (exclusive CultureSuite discount)

Professional development

Discuss your needs with One Further

Services

CultureSuite CMS assessment – €1.620

  • A thorough audit of your CultureSuite CMS setup
  • Includes data configuration, tracking, and analytics implementation
  • Delivered as an on-site session with clear, actionable recommendations

Digital marketing assessment – €1.620

  • A review of your analytics maturity
  • Includes GA4, campaign tracking, audience data, and reporting
  • Get a concrete report of gaps, opportunities, and quick wins
  • Take both assessments together for €2.750 (15% saving)

Monthly analytics support

  • Ongoing data and analytics support at €90/hour (cultural sector rate)
  • Available from 4 hours per month

Specialist add-ons

  • Custom dashboard builds
  • GA4 and Tag Manager configuration
  • Funnel and conversion analysis
  • Google Ad Grants setup and management
Discuss your needs with Afdeling Online

Afdeling Online

Digital analytics specialists | Dutch, Flemish and European venues
Afdeling Online specialises in digital marketing for cultural organisations, with deep knowledge of the sector's audience patterns, programming cycles, and marketing dynamics. Their analytics services are built around helping venues understand what's actually working, and act on it.

MondoMarketing

Data-driven digital marketing | The Netherlands & International English-speaking venues
MondoMarketing helps CultureSuite’s clients and other cultural organisations turn complex data into clear growth strategies. As a performance agency, we don’t just set up your tracking. With over 15 years of experience, we ensure your data fuels visitor engagement and brand visibility, helping you boost ticket sales. From auditing your GA4 setup to managing high-performing campaigns, we bridge the gap between technical analytics and online marketing.

Services

Digital analytics foundation – From € 1.425 (special cultural rate)

  • Google Tag Manager and GA4 audit/tagplan
  • Google Tag Manager implementation and GA4 configuration
  • Custom Looker Studio dashboard for real-time insights
  • Strategic handover session with your marketing team

Google Ad Grants campaign management

  • Support for qualifying for Google Ad Grants
  • Optimal account and campaign setup to achieve your marketing objectives
  • Continuous monitoring and performance reporting of your $10,000 monthly exclusive Google Grants budget
  • Monthly reporting and update call to share insights and improvements
  • Exclusive CultureSuite offer: Get complimentary Google Ads Grants account setup (€840 value) with any new Ad Grants partnership plus 10% off your first three months of campaign management

Social media ads campaign management

  • Channels: Meta, TikTok, LinkedIn, YouTube, Spotify, and more
  • Optimal account and campaign setup to achieve your marketing objectives
  • Continuous monitoring and performance reporting
  • Monthly reporting and update call to share insights and improvements

Specialist add-ons

  • Custom GA4 and Looker Studio dashboard creation
  • Advanced SEO/GEO (AI)
  • Ongoing web analytics support available from four hours per month
  • Conversion optimisation
Discuss your needs with MondoMarketing

Questions about analytics support?

Contact the CultureSuite team to discuss which partner services might suit your venue.
Get in touch

Stay ahead of the curve

Gain valuable insights from industry experts, thought leaders, and fellow professionals, helping you navigate the ever-evolving landscape of arts and culture tech.
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“Before Peppered, our website had a number of restrictions – with content updates often needing agency support – and we couldn't properly showcase our artistic programme. Now our digital team has the creative freedom to craft engaging digital experiences. The platform's flexibility means we can respond quickly to opportunities, and it is incredibly exciting to be part of a community of venues all contributing to the platform's evolution.”

Zara Foxcroft
Head of CRM & Digital, Lowry
The award-winning CMS that syncs with ticketing and event data
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