Most venues know Capacity before they ever become a client. It's what happens when you spend 17 years building knowledge that the whole sector pays attention to.
We're pleased to announce that CultureSuite has partnered with Capacity to give our Community direct access to that expertise.
Who is Capacity?
Founded in New York in 2008, Capacity is a marketing and analytics consultancy that works exclusively with arts and cultural organisations – theatres, performing arts centres, museums, orchestras, and cultural institutions across North America, the UK, Ireland, and Australia and New Zealand. Over 200 organisations rely on them, ranging from independent venues to major institutions.
Their work spans the full digital picture: web analytics and data strategy, paid media, SEO/AEO, email and CRM, AI strategy and policy development, and content/creative – all oriented around audience growth and sustainable revenue for cultural organisations.
What sets them apart isn't just the breadth of that work, but the depth of sector understanding behind it. They know how cultural audiences behave, how cultural organisations are structured, and what genuinely matters when you're trying to grow an audience rather than just sell a product.
They are also deeply embedded in the wider arts marketing community. Boot Camp, their flagship annual conference in New York, has become a fixture in the sector calendar. Their webinar calendar offers ongoing education and training, and their CI to Eye podcast brings industry voices into the conversation. Capacity is not simply a service provider. They are a central reference point for arts marketing professionals across North America, and beyond.
One area where their thinking has particularly stood out recently is AI. Rather than treating it as a shortcut, Capacity has developed a clear, mission-aligned approach to AI strategy for cultural organisations – one that uses it to amplify human creativity and decision-making, not replace it.
A recent example saw them work with San Francisco Opera on the longstanding challenge of first-time ticket buyers who don't return. Using AI-driven audience profiling, they were able to surface patterns in audience behaviour that would have been invisible through conventional analysis, leading to more tailored messaging and smarter testing. It's the kind of application that makes AI genuinely useful for the sector, rather than just novel.
"As long-time proponents of data-driven strategy across channels, Capacity is thrilled to have CultureSuite as a partner," says Christopher Williams, President at Capacity Interactive. "We look forward to having an even deeper connection to the website optimisation work happening across the sector, and lending our expertise to CultureSuite's community."
What this means for our Community
CultureSuite CMS captures rich data about how audiences engage with your website – from first visit through to ticket purchase and beyond. Capacity brings the analytical expertise to make that data work harder. For Community members, this partnership means access to a consultancy that already understands the landscape – the venues, the audiences, the funding pressures, and the digital behaviours that are specific to the market.
Several venues are already working with both CultureSuite and Capacity, including The Joyce Theater, Berkeley Repertory Theatre, and Ticket Omaha.
"Capacity sets the standard for digital marketing and analytics for the arts and culture sector,” says Barbara Marin, VP Growth North America at CultureSuite, who has known the company since their founding. “Their expertise perfectly complements what we do at CultureSuite, giving our community access to the best tools and insights to make smart decisions."
More details on how Community members can access Capacity’s services will follow shortly.
Interested in Capacity's marketing and analytics services? Contact them directly to discuss your needs.
