The difference between a casual visitor and a committed supporter often comes down to timing. That moment after an inspiring performance. The instant when someone discovers a cause they care about. The point where interest peaks during a membership exploration.
Yet for many cultural venues, capitalising on these critical moments has meant choosing between expensive custom development, premium website add-ons, or simply leaving money on the table.
Until now.
Today, we're thrilled to announce Spektrix Upsell Parts – an intuitive solution that puts upselling capabilities directly in the hands of marketing teams, included as part of CultureSuite's CMS at no additional cost.
Building what the sector actually needs
This isn't a feature born from a product team brainstorm. Spektrix Upsell Parts emerged from direct conversations with venues in our community who told us exactly what they needed: the ability to add donation forms, membership signups, and merchandise opportunities throughout their websites without requiring developers or additional budget.
"We heard a clear message from our community," explains Ivo van der Ent, Chief Product Officer at CultureSuite. "Venues wanted professional fundraising tools that their marketing teams could deploy instantly, not features locked behind technical barriers or premium pricing. That's exactly what we've built."
Removing the cost barrier to revenue optimisation
While similar fundraising tools exist in the cultural technology market, most platforms either charge extra for these capabilities or require custom development. This creates an unnecessary divide: larger institutions with bigger budgets can afford sophisticated fundraising integration, whilst smaller venues struggle to compete.
Spektrix Upsell Parts eliminates this inequity by empowering arts marketing teams with revenue-generating features that work seamlessly with existing Spektrix data. They can now add strategically placed donation forms, membership conversion prompts, or merchandise offerings anywhere on their website using a simple, visual interface.
The components automatically inherit the website's existing design, ensuring professional appearance without custom CSS work. Real-time integration with Spektrix means accurate product information, pricing, and availability without manual updates.
Strategic revenue capture, simplified
The power of Spektrix Upsell Parts lies in its flexibility. Venues can now:
- Place post-show donation appeals at the moment of peak emotional engagement
- Position membership offers when visitors demonstrate sustained interest
- Integrate merchandise sales seamlessly within relevant content
- Test and iterate on placement and messaging without development delays
- Launch time-sensitive campaigns in minutes rather than weeks
"This transforms how we think about digital fundraising," says Ivo. "It's not just about making implementation easier, though it absolutely does that. It's about enabling venues to respond instantly to opportunities, test different approaches, and optimise based on what actually works for their audiences."
From weeks to minutes
Previously, adding a donation form to a website might require:
- Developer availability and scheduling
- Custom coding and styling work
- Budget approval for additional costs
- Testing and quality assurance
- Multiple rounds of revisions
With Spektrix Upsell Parts, the same task becomes:
- Select the component type
- Choose which Spektrix products to feature
- Position it on the relevant page
- Launch
When inspiration strikes or opportunities emerge, venues can act immediately rather than adding ideas to a development backlog.
Phase one: Donations
This initial release focuses on donation components, addressing the most common and high-impact use case. Marketing teams can now create targeted donation appeals for specific causes, whether that's supporting education programmes, building funds, or general operating support.
But the underlying foundation of Spektrix Upsell Parts is a user-friendly management solution that retrieves all available options directly from Spektrix and presents them in a clear, simple interface. This means venues can configure and launch entire upsell campaigns with just a few clicks.
"Now that we've applied this concept to donations and proved its potential, it will be trivial to integrate the other upsell options," explains Ivo. "The hard work - creating that seamless connection between Spektrix and an intuitive interface - is done. Expanding to memberships and merchandise is simply applying the same proven approach."
This foundation ensures future phases will roll out quickly, building a comprehensive revenue optimisation toolkit that grows with venue needs.
Community-driven innovation in action
Spektrix Upsell Parts exemplifies our approach to platform development. Rather than building features in isolation, we’ve listened to our community, understood their real-world challenges, and created solutions that address actual needs.
The feature is available now to all CultureSuite venues using Spektrix. To learn more about implementing Spektrix Upsell Parts, visit our knowledge base or contact your Customer Success Manager.
Want to empower your arts marketing team?
No matter what stage you're at in your search for the perfect web platform or digital marketing tool for your venue, we'll help you get the information you need.
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