Culture Marketing Classics

Mastering GA4 for Arts & Culture Venues

Struggling to make sense of Google Analytics 4? You're not alone. In this practical, jargon-free webinar, we'll guide you through GA4 setup, essential reports, and how to extract actionable insights that can boost ticket sales and audience engagement.
Reserve my spot
Date
Thursday, May 8, 2025
Time
2:30 pm
CET
Duration
30 min + 10 min Q&A
Location
Online
Platform
Demio (join in browser)
Language
English

GA4 has replaced Universal Analytics as Google's primary analytics platform. Without proper setup and understanding, you're likely missing critical insights about your audience's behaviour—insights that could help you sell more tickets and improve digital engagement.

This webinar cuts through the complexity, giving you practical, venue-specific guidance on leveraging GA4 effectively.

What you'll learn

  • GA4 Essentials: Understand what GA4 is and why proper setup is crucial for arts venues
  • Implementation Methods: Compare native implementation vs. Google Tag Manager—discover why GTM is our recommended approach
  • Critical Event Tracking: Learn which GA4 events matter most for cultural organisations beyond standard metrics
  • Report Navigation: Master the most valuable standard reports and how to filter data for meaningful insights
  • Custom Reporting: Explore GA4's built-in custom reporting capabilities and when to use them
  • Stakeholder Presentations: Extract and present specific data for leadership teams using Looker Studio

Evolare means “to soar,” and that ethos guides everything we do. Evolare Digital delivers unparalleled growth and enrichment for venues through innovative, impactful digital strategies, campaigns and Martech solutions.  

Lynn has worked in the arts, culture and entertainment sector for over five years, working with clients such as Royal Academy of Dance, Co-op Live, Affordable Art Fair, Auditorium Theatre, and Milwaukee Zoological Society across her previous agency roles.

No items found.

Register now

Spaces are limited. Complete the form below to secure your place.

Can't make this date? Register anyway, and we'll send you the recording.

‍

Thank you, your spot is reserved.
Oops! Something went wrong while submitting the form.

Register now

Spaces are limited. Complete the form below to secure your place.

Can't make this date? Register anyway, and we'll send you the recording.

‍

Register now

Spaces are limited. Complete the form below to secure your place.

Can't make this date? Register anyway, and we'll send you the recording.

‍

Stay ahead of the curve

Gain valuable insights from industry experts, thought leaders, and fellow professionals, helping you navigate the ever-evolving landscape of arts and culture tech.
Thank you! Your subscription has been received!
Oops! Something went wrong while submitting the form.

“CultureSuite CMS is magnificent; shaving hours off our day with time-saving integrations and allowing us to take a much more hands-on approach to managing content on our site. Just brilliant...”

Josh Brown
Head of Marketing & Communications, Rose Theatre
The award-winning CMS that syncs with ticketing and event data
Book a demo

Get in touch

hello@culturesuite.co
Bluesky
YouTube
Spotify

Quick links

PartnersArticlesPricingAboutCareersContact
Rotterdam
+31 10 313 84 44
Delftsestraat 11
3013 AB Rotterdam
Glasgow
+44 141 331 1323
176 Bath Street
Glasgow, G2 4HG
© 2026 CultureSuite®
Privacy Policy