MarketHype is an audience development platform built specifically for marketers in arts and culture. It connects directly to your ticketing system to automatically clean, organise and update your customer data, so you always have an accurate, usable picture of your audience without manual exports or spreadsheet maintenance.
From there, it gives you the tools to act on that data:
- Segmentation: create targeted audience segments based on actual purchasing behaviour and demographics. Who only comes to jazz concerts? Who bought last year but not this year? You can find them in a few clicks.
- Email and SMS: design campaigns and automated flows that reach audiences before, during and after events, without building them from scratch every time.
- Automations: set up pre-event reminders, post-visit surveys, abandoned cart follow-ups and reactivation flows that run in the background while you focus on other things.
- Meta connection: turn your customer segments into advertising audiences on Facebook and Instagram directly from the platform.
What you'll get from this session
- A walkthrough of the MarketHype platform and how it works
- Practical examples from event organisations already using it
- An overview of the CultureSuite partnership and what it's set to make possible
- A live Q&A with MarketHype
Who should attend
This webinar is designed for marketing and audience development professionals at cultural venues, particularly those looking to get more from their audience data and communication tools.
If you'd like to see how MarketHype could fit into your workflow, this is a good opportunity to learn more.
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