Culture Marketing Classics

How Muziekgebouw aan ‘t IJ connects Yesplan, Tixly and CultureSuite

How Muziekgebouw aan ‘t IJ connects Yesplan, Tixly and CultureSuite, and what it means for planning, ticketing and marketing.
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Date
Tuesday, December 8, 2026
Time
11:00 am
CET
Duration
45 minutes
Location
Online
Platform
Demio (join in browser)
Language
Dutch

The problem every venue recognises

Your planning team works in one system. Box office works in another. Marketing runs the website. And they all need the same event information: the date, the start time, the hall, the prices, what’s still available.

Without a connection between them, someone types it in twice. Then a start time changes, and someone has to remember to update it everywhere. It takes time, it creates errors, and it makes working across departments harder than it should be.

The answer isn’t one system that does everything. It’s specialist systems that talk to each other.

What you’ll see in this webinar

We’ll follow a single event from first planning to publication on the website and ticket sales, and show where each system takes over.

  • Yesplan is where events and productions are created and scheduled. That information flows on to Tixly and CultureSuite automatically.
  • Tixly manages prices and availability, and sends sales data back to Yesplan for reporting and operational follow-up.
  • CultureSuite combines event information from Yesplan with ticket data from Tixly, publishes events to the website, and keeps prices and availability up to date.

Each system stays focused on what it does best, and the information moves between them without anyone retyping it.

A real venue, real examples

The heart of the webinar is a conversation with Frans Bernard van Riel of Muziekgebouw aan ‘t IJ. He’ll talk honestly about how things worked before the integration, what changed, and what the team now does differently day to day, including how they handle last-minute changes.

You’ll hear about:

  • Creating an event once, instead of entering it in several systems
  • Getting events onto the website without extra manual work from marketing
  • Keeping dates, times and halls in sync when plans change
  • Showing visitors up-to-date prices and availability
  • Seeing ticket sales figures in Yesplan for reporting
  • How visitor data from Tixly can support more personalised website content and targeted marketing
  • What still happens in meetings and over email, and why

Who it’s for

Programming, production, box office, marketing and digital teams at theatres, concert halls and other cultural venues. Whether you already use one or more of these systems or you’re reviewing your setup, you’ll leave with a clear picture of what a connected workflow looks like in practice.

Speakers

Frans Bernard van Riel – Head of Marketing, Communications & Sales, Muziekgebouw aan ‘t IJ
‍Yannis Mukabalisa – Sales Manager, Yesplan
Ivo van der Ent
– Chief Product Officer, CultureSuite

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“CultureSuite CMS is magnificent; shaving hours off our day with time-saving integrations and allowing us to take a much more hands-on approach to managing content on our site. Just brilliant...”

Josh Brown
Head of Marketing & Communications, Rose Theatre