Culture Marketing Classics

Google Tag Manager for Arts Marketers

Google Tag Manager might sound technical, but it's actually a marketing team's secret weapon. In this straightforward webinar, we'll show you how this free tool can save you time, reduce developer dependency, and enable you to implement tracking scripts and events to provide deeper insights into your audience's journey.
Reserve my spot
Date
Thursday, May 22, 2025
Time
14:30
CEST
Duration
30 min + 10 min Q&A
Location
Online
Platform
Demio (join in browser)
Language
English

Most arts marketing teams are stretched thin and don't have dedicated web developers on standby. This is where Google Tag Manager can help.

Google Tag Manager empowers you to take control of your digital analytics without writing a single line of code. This powerful tool allows you to add or modify tracking codes independently, capture custom audience behaviours unique to performing arts spaces, and test new marketing tools without risking website stability.

What you'll learn

  • GTM Fundamentals: Understand what Google Tag Manager is and how it differs from GA4
  • Practical Applications: Discover the many uses of GTM for arts and culture venues
  • Implementation Guide: Learn how to add GTM to your website with minimal technical support
  • Tag Management: Set up and manage tags for various marketing platforms without touching code
  • Custom Event Creation: Create and implement custom events specific to cultural venues
  • Data Integration: See how your custom events flow into GA4 and enhance your reporting

Evolare means “to soar,” and that ethos guides everything we do. Evolare Digital delivers unparalleled growth and enrichment for venues through innovative, impactful digital strategies, campaigns and Martech solutions.  

Lynn has worked in the arts, culture and entertainment sector for over five years, working with clients such as Royal Academy of Dance, Co-op Live, Affordable Art Fair, Auditorium Theatre, and Milwaukee Zoological Society across her previous agency roles.

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