Most cultural organisations put real thought into their programme. The challenge is that a long event list with filters places the entire burden of discovery on the visitor. And for newcomers, families, and casual browsers, that burden could be enough to send them elsewhere.
In this 30-minute session, Martin Gammeltoft draws on research into why people don't buy tickets and real examples from venues already doing this differently. You'll discover how to reduce the friction of discovery, why organising events by life situation rather than genre can open up new audiences, and how to experiment with new pathways and measure what works.
This is a practical, sector-focused session. You'll leave with ideas you can act on.
Martin Gammeltoft – Growth & Partnerships Consultant, CultureSuite
At CultureSuite, Martin Gammeltoft works with cultural organisations across Europe and North America to rethink the role of the website in audience development. His work focuses on turning websites into active, connected systems that reflect how organisations actually operate – linking content, data and audience behaviour. His perspective is grounded in hands-on work with venues and shaped by ongoing conversations with researchers and practitioners across the field.
This is a free, online webinar. Register below to receive your joining link ahead of the session.
This is a free, online webinar. Register below to receive your joining link ahead of the session.
“Having CultureSuite’s support makes all the difference – they understand what we’re trying to achieve here and help make it possible.”
