Arts and culture is the pigment that colours our lives. Yet for many visitors, navigating complex venue layouts can turn an eagerly anticipated cultural experience into a stress-inducing maze. The anxiety of finding the right performance space or missing the opening curtain can set the wrong tone for visitors. Traditionally, the solution required expensive, static solutions with minimal connection to the dynamic nature of live events.
Until now.
Today, we're thrilled to announce the launch of our Wayfinding Module. This powerful extension to our Digital Signage solution seamlessly melds directional guidance with real-time event information. This isn't just another digital sign; it's a transformative approach to venue navigation that enhances visitor experience while addressing the operational challenges faced by complex cultural spaces.
Breaking down the walls between systems
For too long, the cultural sector has accepted a fundamental disconnect: wayfinding and event promotion are separate functions requiring different systems and management approaches. This belief has led venues to invest in disconnected signage solutions, creating information inconsistencies, higher costs, and needlessly complex operations.
The result? Disjointed visitor experiences with static directional signs that bear no relation to the dynamic event information displayed elsewhere.
Our Wayfinding Module challenges this status quo by integrating directional guidance with live event information in a single system, creating a seamless experience for both visitors and staff. The solution pulls directly from your existing event data, ensuring that every direction is contextualised with what's happening right now in your venue.
"We've built a solution that transforms every screen into a potential wayfinding touchpoint while maintaining its role in event promotion," explains Ivo van der Ent, Chief Product Officer at CultureSuite. "This isn't about replacing one system with another. It's about making your existing digital infrastructure work smarter and more powerful."
Sustainable digital innovation for arts and culture
In an era where budgets are increasingly strained, we've designed our Wayfinding Module with sustainability at its core. Rather than requiring expensive hardware investments, the system works with your existing screens and infrastructure.
The elegantly simple approach relies on loading a webpage in a browser, eliminating the need for clunky apps, specialised software, or costly new hardware. For venues already using Peppered's Digital Signage solution, implementing Wayfinding is remarkably straightforward. You've already done the hard work by integrating your event data, now you can simply activate this new dimension of functionality.
This approach aligns perfectly with our mission to make digital technology more sustainable and accessible for cultural organisations – something particularly essential when so many are facing funding cuts.
Addressing real venue challenges
The Wayfinding Module directly addresses pressing challenges faced by medium to large multi-space venues with complex layouts:
- Eliminates visitor confusion and frustration when navigating complex venue layouts
- Reduces staff time spent directing lost patrons, freeing them to focus on enhancing the visitor experience
- Minimises missed performance starts due to navigation difficulties
- Centralises directional and event information in one system, reducing management overhead
- Automatically updates based on real-life changes, eliminating manual updates to static signage
Beyond these practical benefits, the system also alleviates visitor anxiety about getting lost, reduces the embarrassment of asking for directions repeatedly, and builds visitor confidence who may be exploring new venues. This contributes to a more positive, immersive cultural experience.
Joining the movement
The Wayfinding Module represents our continued commitment to community-driven innovation. This particular solution was made possible through a development partnership with Orpheus, whose sponsorship allowed us to expedite the project while working closely together on concept, design, and acceptance testing.
"Orpheus's investment enabled them to lay out their specific use cases and wishlist, ensuring we built a solution that addresses real venue challenges," says Ivo. "This collaborative approach exemplifies how our community model works. When one venue invests in innovation, all Peppered-powered venues benefit."
"That's why venues value becoming a part of our community where new features – whether developed through sponsorship or suggested organically – are available to all users. The Wayfinding Module is another example of how collective knowledge grows with each adoption."
The Wayfinding Module is available now for all Peppered Digital Signage users. To learn more about how this solution can transform your venue's visitor experience, book a demo with our team.
Transform visitor journeys with our new Wayfinding Module
No matter what stage you're at in your search for the perfect digital signage or wayfinding tool for your venue, we'll help you get the information you need to make the right decision.
- Want to see how Peppered's Wayfinding Module works?
We’re proud of how easy we make it for venues to manage their digital signage. That’s why live event venues around the world trust Peppered. Book a personalised demo. - Looking to partner with us?
If you’re a technology provider, design agency or supplier for the arts and culture sector, we’d love to hear from you. Contact us here. - Want to learn more about digital tools for venues?
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