Your website contains everything a visitor needs to know. Event schedules sit in your calendar feed. Opening times live in your footer. Accessibility information exists on a dedicated page. Ticket links connect to your box office system.
But not everyone wants to search for information in the same way. Some still like to send emails asking questions about buying tickets. While others might abandon bookings because they can't quickly find what they need.
This information might already exist on your website. The problem is surfacing it at the point of need.
Faster, more contextual UX for visitors
Our partnership with Satisfi Labs addresses this challenge by connecting CultureSuite CMS directly to their conversational AI platform via our events and stories feed. Co-op Live in Manchester is already using this to handle visitor enquiries at scale, demonstrating how the technology performs in one of Europe's busiest entertainment venues.
The integration works simply: our CMS becomes the single source of truth for your venue information, whilst Satisfi Labs' technology transforms that structured data into natural, contextual responses.
When a visitor asks "What Latin American performances do you have in March?" The system pulls current listings from your website’s event feed, formats them conversationally, and provides direct booking links. When you update events in your CMS, the chat experience reflects those changes automatically – no duplicate content management required.
In essence, your existing content maintenance workflow now powers both your website and your visitor engagement layer.
Where this approach proves valuable
We're seeing early implementations demonstrate particular value in several areas:
Event discovery and conversion – Visitors move from broad interest ("What's on this weekend?") to specific bookings through guided conversation, with the system surfacing relevant events and providing immediate ticket access.
Operational efficiency – Questions about opening times, facilities, accessibility provisions, and visitor services receive accurate answers outside office hours, drawn automatically from your current website content.
Revenue optimisation – The conversational format creates natural opportunities to surface relevant add-ons, upgrades, and related events based on visitor interest, without the aggressive upselling that damages experience.
Time-sensitive updates – When performance times change or facilities close temporarily, updating once in Peppered ensures both your website and chat experience reflect current information.
Technical architecture built for cultural venues
Our CMS integrates with the platforms cultural venues already use – ticketing systems, event management tools, CRM platforms. Event data, ticket availability, and visitor information flow automatically into our CMS from your existing systems, creating a single, always-current source of truth.
When Satisfi Labs pulls from this consolidated feed, the conversational AI delivers accurate, real-time information. Event metadata – genres, artists, accessibility provisions, age guidance – flows from structured data in our CMS into natural language responses without manual intervention.
Satisfi Labs' technology, enhanced by large language models, handles the complexity of conversationalising structured data. Visitors don't need to know how your content is organised – they ask questions in natural language and receive contextually relevant answers.
For venues, the maintenance requirement remains straightforward: your existing systems update our CMS automatically, and your chat experience stays current without additional effort.
Getting started with the integration
For venues already using our CMS, connecting to Satisfi Labs requires minimal setup. You'll need to generate an access key within our CMS and provide it to the Satisfi Labs team – a process that takes just a few minutes.
Our AI feed provides Satisfi Labs with real-time access to your event data and selected content. You control exactly what information flows through by managing your access keys directly in the CMS under System > API Access Keys.
The process:
- Generate your access key in the CMS (System > API Access Keys)
- Select "feed" as the key type and choose "AI" feed
- Copy the key and provide it to Satisfi Labs
- Their team handles the technical integration from there
Detailed instructions are available in our knowledge base: Access Keys for API, Events Feed, AI feed and Stories feed
This approach keeps you in control of your data access whilst maintaining a single touchpoint with Satisfi Labs for the broader integration setup.
Seeing it in practice
Satisfi Labs have documented several use cases, including detailed examples of how the conversational interface handles event discovery and ticket conversion. Their technical team can demonstrate the integration in practice and discuss implementation for venues interested in adding this capability.
We're particularly interested in seeing how venues might use this technology to surface content that typically receives insufficient visibility – accessibility provisions, community programmes, educational initiatives – through a conversational interface that meets visitors where they naturally ask questions.
Let’s get this show on the road
No matter what stage you're at in your search to improve visitor experience at your venue, we'll help you get the information you need to make the right decision.
- Ready to see AI agents in action?
Visit Satisfi Labs to learn more about how conversational AI can help your audience find relevant information more easily. - Want to see how Peppered works?
We’re proud of how easy we make it for venues to manage their website. That’s why live event venues around the world trust Peppered. Book a personalised demo. - Looking to partner with us?
If you’re a technology provider, design agency or supplier for the arts and culture sector, we’d love to hear from you. Contact us here. - Want to learn more about digital tools for venues?
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