CultureLabUK 2026

3 June 2026 ---> Lowry, Salford
Join arts and culture professionals for a free day of practical learning and honest conversation at Lowry, Salford.
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The cultural sector faces challenges no single organisation can solve alone

Tight budgets. Changing audiences. New technology. The pressure to do more with less. And often, the fear of getting it wrong.

CultureLab UK brings together venue leaders, digital teams and arts marketers to share what's working, what hasn't, and what's worth trying next.

This is a day to exchange ideas, compare notes, and leave with something worth testing. Because when the sector experiments collectively, we all move forward.

What to expect

A day of experimentation and exchange.

CultureLab is built around the idea that good solutions come from collaboration. After all, the sector moves forward when we're honest about what we're learning.

You'll hear from practitioners across ticketing, analytics, and digital strategy – sharing not just successes, but the experiments and ideas they're testing. You'll have time to talk with peers facing similar challenges. And you'll leave with fresh perspectives and the confidence to try something new.

Programme

Every session is designed to give you something you can take back to your organisation, whether that's a new approach to try, a risk worth taking, or a connection made.
09:30
Arrival and welcome
10:00
Opening remarks + keynote
A forward-looking session to set the tone for the day. Speaker to be announced.
11:00
Session 1: Digital marketing and analytics
One Further to share practical approaches to understanding your audiences and measuring what matters.
11:45
Comfort break
12:00
Session 2: Ticketing strategy
Tixly to explore how to optimise your ticket sales and improve the booking experience.
13:00
Lunch
14:00
Session 3: Building solutions together
CultureSuite on what happens when venues collaborate on shared challenges, and why the sector should do it more.
14:45
Comfort break
15:00
Session 4: Building a data-driven marketing function
Jay Walton, Director of Audiences at HOME, on how his team is rethinking arts marketing.
15:45
Closing remarks
16:00
Drinks and networking
Stay for conversations, connections and waterside views.
Programme subject to change

The venue

‍CultureLab UK takes place at Pier Eight – a modern, ground-floor space with waterside views and a private outdoor balcony overlooking Salford Quays.

Lowry is a few minutes' walk from MediaCityUK tram stop, with direct links to Manchester Piccadilly. If you're driving, there's paid parking on site.
Plan your visit to Lowry

About CultureSuite

CultureSuite builds and manages websites for arts and culture venues. Our CMS powers 125+ theatres, concert halls, museums and festivals across eight countries with built-in ticketing integrations, accessibility features and tools designed specifically for the sector.

We host events like CultureLab because we believe the sector gets stronger when we share what we know.

Sponsors

With their support, we're able to ensure that CultureLab is free to attend, so that we can widen access to education and professional development.
Arts marketing and analytics specialists
Modern ticketing for cultural organisations

Secure your place at CultureLab UK

CultureLab UK is free to attend, but places are limited.
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Get in touch

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