CultureSuite Essentials

Your Free $10K: A Practical Guide to Google Ad Grants for Non-Profits

Google offers eligible non-profits $10,000 per month in free advertising, but strict compliance rules mean many organisations leave money on the table or risk suspension. Learn how to get it right.
Reserve my spot
Date
Tuesday, January 27, 2026
Time
15:00
CET
Duration
30 min + Q&A
Location
Online
Platform
Demio (join in browser)
Language
Dutch

Google Ad Grants gives eligible non-profit organisations $10,000 USD per month in free search advertising. It's one of the most generous tools available to the cultural sector. Yet many organisations struggle to spend it effectively or risk losing access altogether.

We've partnered with MondoMarketing, a performance-driven digital marketing agency with over 15 years of experience, to deliver a strategic deep-dive into making this free budget work harder for your venue.

What you'll learn

  • How to secure and protect your $10K eligibility
  • Why the 5% click-through rate rule catches so many organisations out
  • How to strategically split your Grants and paid spend for maximum return
  • Real examples from cultural organisations getting it right

Want to go deeper?

‍Read MondoMarketing's article on how leading venues transform their Grant into a strategic performance engine before the session.

Your speaker

Pieter van der Heijden - Eigenaar, MondoMarketing

Pieter van der Heijden is de oprichter en eigenaar van MondoMarketing, een performance-gedreven digitaal marketingbureau. Met ruim tien jaar ervaring als Digital Marketing Consultant bij (middel)grote organisaties in uiteenlopende branches, waaronder Travel, Retail en Telecom, brengt Pieter een brede expertise en strategische visie mee. Zijn aanpak kenmerkt zich als resultaatgedreven, pragmatisch en no-nonsense.

Neder d'Abreu - Digital Marketing Consultant, MondoMarketing

Neder d'Abreu is Digital Marketing Consultant bij MondoMarketing en een expert in het optimaliseren van digitale mediabudgetten. Met een bewezen trackrecord in het beheren van campagnes op platforms als Google Ads (Search, Display, PMax) en Social Media, is Neder gespecialiseerd in het vertalen van strategische visie naar meetbare resultaten. De kracht van Neder ligt in de data-analyse: het opzetten van conversietracking en het omzetten van complexe campagneresultaten in heldere, concrete inzichten.

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Register your place

This webinar is for non-profit cultural organisations eligible for Google Ad Grants. Not sure if you qualify? Check Google's eligibility criteria here or join the webinar to ask the team.

Thank you, your seat is reserved. We'll be in touch nearer the time with a link to the webinar.
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Register your place

This webinar is for non-profit cultural organisations eligible for Google Ad Grants. Not sure if you qualify? Check Google's eligibility criteria here or join the webinar to ask the team.

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