CultureSuite Essentials

Your Free $10K: A Practical Guide to Google Ad Grants for Non-Profits

Google offers eligible non-profits $10,000 per month in free advertising, but strict compliance rules mean many organisations leave money on the table or risk suspension. Learn how to get it right.
Reserve my spot
Date
Tuesday, January 27, 2026
Time
3:00 pm
CET
Duration
30 min + Q&A
Location
Online
Platform
Demio (join in browser)
Language
Dutch

Google Ad Grants gives eligible non-profit organisations $10,000 USD per month in free search advertising. It's one of the most generous tools available to the cultural sector. Yet many organisations struggle to spend it effectively or risk losing access altogether.

We've partnered with MondoMarketing, a performance-driven digital marketing agency with over 15 years of experience, to deliver a strategic deep-dive into making this free budget work harder for your venue.

What you'll learn

  • How to secure and protect your $10K eligibility
  • Why the 5% click-through rate rule catches so many organisations out
  • How to strategically split your Grants and paid spend for maximum return
  • Real examples from cultural organisations getting it right

Want to go deeper?

‍Read MondoMarketing's article on how leading venues transform their Grant into a strategic performance engine before the session.

Your speaker

Pieter van der Heijden - Owner, MondoMarketing

Pieter van der Heijden is the founder and owner of MondoMarketing, a performance-driven digital marketing agency. With over ten years of experience as a Digital Marketing Consultant at medium to large organizations across various sectors, including Travel, Retail, and Telecom, Pieter brings a broad expertise and strategic vision. His approach is characterized as results-driven, pragmatic, and no-nonsense.

Neder d'Abreu - Digital Marketing Consultant, MondoMarketing

Neder d'Abreu is a Digital Marketing Consultant at MondoMarketing and an expert in optimizing digital media budgets. With a proven track record of managing campaigns on platforms such as Google Ads (Search, Display, PMax) and Social Media, Neder specializes in translating strategic vision into measurable results. Neder's strength lies in data analysis: setting up conversion tracking and converting complex campaign outcomes into clear, concrete insights.

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Register your place

This webinar is for non-profit cultural organisations eligible for Google Ad Grants. Not sure if you qualify? Check Google's eligibility criteria here or join the webinar to ask the team.

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Register your place

This webinar is for non-profit cultural organisations eligible for Google Ad Grants. Not sure if you qualify? Check Google's eligibility criteria here or join the webinar to ask the team.

Register your place

This webinar is for non-profit cultural organisations eligible for Google Ad Grants. Not sure if you qualify? Check Google's eligibility criteria here or join the webinar to ask the team.

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