From Dynamic Pricing to Digital Engagement: Key Sessions at TPC NYC
July 3, 2024

From Dynamic Pricing to Digital Engagement: Key Sessions at TPC NYC

Join us at TPC NYC for transformative sessions on digital engagement, dynamic pricing, audience data, and more. Discover how leading venues are revolutionising ticketing and audience engagement with cutting-edge strategies and technologies.
Matt Yau

As the arts and culture landscape continues to evolve, staying ahead of the curve isn't just beneficial—it's essential. This year's Ticketing Professionals Conference in New York promises to deliver cutting-edge insights and innovative strategies through its diverse range of sessions. Here’s why the first five sessions are a must-attend for anyone serious about revolutionising their approach to ticketing and audience engagement.

1. The App-Only Approach: Increasing Digital Engagement with Distinct Audiences

In a world that's increasingly mobile, embracing an app-only strategy can be a game-changer. Leading NYC venues will reveal their success stories in this session, showing how they’ve reimagined membership and rush programs through a digital-first lens. Discover how moving to an app-only approach not only boosted engagement but also opened new revenue streams. This is your chance to learn from trailblazers who are redefining digital strategy with cutting-edge technology solutions.

Why Attend?

Gain actionable insights on implementing an app-only model that could transform your audience engagement and revenue generation. Understand the strategies behind attracting new audiences and the initial outcomes that indicate success.

2. You Don’t Need to Be a Huge Organisation to Have Smarter and More Dynamic Pricing

Dynamic pricing isn’t just for the big players. This session brings together venues of all sizes to share how they’ve successfully implemented dynamic pricing strategies to maximise revenue and attendance. From triumphs to near-misses, these stories offer valuable lessons on setting the right price to sell every seat.

Why Attend?

Learn practical tips and strategies for dynamic pricing that can be adapted to any size of organisation. Discover how smart pricing can optimise your inventory and boost your bottom line, regardless of your venue’s scale.

3. Start with a Name: Building Win-Win Relationships with Your Shadow Audience

The challenge of reaching your entire audience can be daunting, especially when you can directly communicate with only a fraction of your guests. This session will delve into how digital ticketing technologies are bridging this gap, enabling venues to capture more data and turn previously unknown attendees into loyal supporters.

Why Attend?

Understand the power of data in enhancing guest experiences. Learn from organisations that have successfully added names and contact information to their databases, transforming anonymous attendees into engaged patrons.

4. Enhancing the Customer Journey

Creating memorable customer experiences is at the heart of successful ticketing. This session offers data-backed strategies to boost revenue, build strong customer relationships, and enhance team productivity and satisfaction. Featuring real-world examples and a detailed case study, this session will show you how to use data to craft experiences that truly resonate with your audience.

Why Attend?

Discover practical ideas to improve every touchpoint of your customer journey. Learn how to leverage data to create impactful experiences that drive loyalty and repeat visits.

5. Data Driven Sales: Smart Strategies for Success

Understanding your audience before tickets go on sale is crucial for targeted marketing and maximising conversions. This session will cover advanced tactics for gathering customer insights, segmenting data for precise ad campaigns, and employing smart CRM strategies. Learn how to harness first-party data to fuel your marketing efforts across major platforms like Meta, Google, TikTok, and Snapchat.

Why Attend?

Master the art of data-driven sales with expert advice on pre-sale sign-ups and database nurturing. Equip yourself with the latest techniques in customer segmentation and CRM to enhance your marketing effectiveness.


Each of these sessions at TPC NYC offers invaluable insights that can propel your organisation to new heights. From leveraging mobile technology to dynamic pricing and data-driven customer engagement, these talks are packed with practical strategies and innovative ideas. Don't miss out on this opportunity to learn from industry leaders and transform the way you connect with your audience. Get your ticket for TPC NYC and be part of the conversation that’s shaping the future of ticketing and audience engagement.

Watch this space to read what we have to say about the remaining five sessions at TPC NYC.

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“We’re absolutely thrilled with the transformation of our website, thanks to the fantastic work by CultureSuite and the power of Peppered! We've now got a distinct digital identity, that captures the vibrant spirit of our business. The seamless integration with Spektrix has simplified our event management, automating many tasks that used to be manual.”

Rhys McKinnell
CEO, Pub Culture (The Fire Station)