Sales Executive

CultureSuite is revolutionising the arts, culture, and entertainment industry with our SaaS product, Peppered. Our tools, built for and by the arts and culture sector, empower cultural organisations with powerful CMS, CRM, and marketing automation solutions tailored to their unique industry needs.‍

Role Overview

We're on the lookout for a motivated Sales Executive with a passion for the arts and culture sector. As an entry to mid-level role, this position is perfect for someone eager to dive into sales and make a significant impact. You will work closely with the marketing team and use your initiative to nurture relationships, with the primary goal of driving interest and scheduling demos for our Peppered CMS.

Location: Remote (UK or Netherlands)
Salary: £28-32k/year GBP

Team Structure

  • 1 x Chief Growth Officer
  • 1 x Marketing Manager
  • 1 x Content Marketer

Key Responsibilities

  • Identify and reach out to potential venue and partner leads in the arts and culture sector.
  • Use a blend of traditional sales strategies, including cold outreach, lead nurturing, and closing techniques.
  • Build and maintain relationships with arts and culture venues and industry contacts.
  • Develop tailored proposals and sales copy that highlight the value proposition of our products.
  • Collaborate with team members to refine outreach strategies, identify marketing campaign follow-ups, and manage leads from various marketing events.
  • Track and report on sales activities and results.
  • Utilise CRM tools (e.g., Freshsales and to manage our sales pipeline and activities and maintain accurate records.
  • Conduct market research and competitor analysis to inform sales copy and strategies.
  • Assist the Customer Success team with upselling and cross-selling opportunities.
  • Stay informed about industry trends and developments.
  • Represent CultureSuite at events and conferences.


  • Strong interest or background in the arts and culture sector.
  • Excellent communication and interpersonal skills.
  • Self-motivated and driven to achieve targets.
  • Comfortable with remote work and digital communication tools.
  • Familiarity with CRM software to manage sales processes and customer information.
  • Familiarity with LinkedIn and other social media platforms for networking.
  • Strong organisational and time management skills.

Nice to Haves

  • Previous experience in a sales or customer-facing role, preferably in the arts, SaaS or technology sectors.
  • Knowledge of SaaS products and the digital landscape.
  • Understanding of the arts, culture, and entertainment industry and of ticketing venues.
  • Knowledge of sales strategies, including cold outreach, lead nurturing, and closing techniques.

Benefits (UK)

  • Dynamic work environment: Join a fast-growing tech company where you’ll make an impact from day one.
  • Hybrid flexibility: Work from Glasgow or Rotterdam office, or remotely, with support to thrive in your preferred location.
  • Flexible scheduling: Adaptive work hours and a 30-day holiday allowance (UK) with flexible public holiday scheduling.
  • Cultural immersion: Be part of a vibrant cultural sector company with inspiring clients and projects.
  • Global exposure: Work with a diverse international client base and potential for travel.
  • Development and training: Commitment to professional growth through training, conferences, and volunteering opportunities.
  • Personal development fund: Budget for books, courses, and other resources for continuous learning.
  • Healthcare: Comprehensive health insurance package post-probation, including health checkups and mental health support.
  • Mental health support: Access mental health resources and check-ins, especially in remote settings.
  • Pension programme: Contributory pension scheme with a 50/50 company-employee contribution.
  • Parental leave: Supported parental leave to balance family and work life.
  • Tech-enabled: Provision of an Apple MacBook for professional and private use.
  • Home office stipend: Financial assistance for setting up a comfortable home office.
  • Rewards partners: Access over 30,000 deals and discounts on products and services.
  • Company culture: Enjoy company events, workshops, and team-building activities.

Our Hiring Process

Note: this process is subject to change. All interviews will be conducted online.

  • 25-minute informal video call with our Chief Growth Officer and Marketing Manager.
  • First technical interview focusing on your experiences, skills, and knowledge.
  • Take-home task evaluating your skills and suitability for the role.
  • Presentation of the take-home task.
  • Final interview and culture fit assessment.
  • References check.

Equal Opportunities

We’re an equal opportunity employer and diversity is extremely important to us – winning a gender diversity award for our commitment to intersectionality in the workplace at the Scottish Women in Tech Awards. We never discriminate on the basis of gender, age, race, religion, national origin, sexual orientation, marital status, veteran status, or disability status.

We're committed to removing invisible barriers. We are happy to make any adjustments we can to better support you.

Your Location

We are a hybrid/remote team based in the UK and Netherlands. Candidates must be legally authorised to work within the UK or Netherlands without the need for CultureSuite’s sponsorship for an immigration-related employment benefit (i.e. work visa, work permit, etc.

We value face-to-face interactions to achieve our mission and bring out the best in each other, and so a willingness to travel is highly desirable.

How to Apply

If you're excited about the prospect of combining your passion for arts and culture with a dynamic sales role, we'd love to hear from you!

Please use the linked form to send us your CV and a cover letter explaining why you're the perfect fit for this role.