Personalised Patron Experiences: The Magic of Integrated Ticketing
Education
April 23, 2024

Personalised Patron Experiences: The Magic of Integrated Ticketing

Discover how Peppered's integrated ticketing system transforms your arts venue's marketing, enabling personalised patron experiences and boosting engagement across the entire customer journey.
by 
CultureSuite

In the vibrant world of arts and culture, every interaction with your patrons is an opportunity to inspire, engage, and create lasting connections. But how can you ensure each touchpoint resonates with your audience? Enter Peppered's integrated ticketing system. By seamlessly connecting your website, email campaigns, digital signage, and ticketing system, you can revolutionise how to communicate with their patrons.

Let's explore how this powerful tool can transform your marketing strategy and elevate your patron's experience.

Take control of the entire customer journey

With integrated ticketing, Peppered doesn't just manage the ordering process – it gives you the keys to unlock valuable insights about your patrons. By combining data from your ticketing system with our website analytics, we paint a vivid picture of each visitor's journey. From recognising new patrons to understanding their interests and loyalty status, you'll have a 360-degree view of your audience. This comprehensive insight allows you to tailor every touchpoint in the customer journey, creating a truly personalised experience.

Display relevant content that speaks to your patrons

One of the most exciting features of our integrated ticketing system is the ability to customise your entire Peppered website for each visitor. Through our innovative 'Visitor Tags', you can identify patrons based on their past purchases, current interests, or even items in their cart. This powerful tool allows you to transform your website into a dynamic, personalised experience.

Imagine showcasing a thrilling dance production to patrons who've shown interest in similar performances, or offering exclusive content to your venue's most loyal supporters. With Peppered, you can create a unique journey for each visitor, ensuring they see content that resonates with their interests at every stage of their journey.

Craft personalised email campaigns that hit the right note

Your email marketing can sing with the same personalised tune as your website. Our 'Query Builder' allows you to segment your audience with surgical precision. Want to reach out to new visitors from the past quarter who love cabaret? Or perhaps reconnect with patrons who haven't visited in a while? With Peppered, you can create refined mailing lists that target the right audience with the right message, every time.

Boost sales with a personal touch

As the curtain-raising moment approaches, Peppered continues to work its magic. Through personalised account environments, you can offer tailored cross-sells and upgrades, enhancing your patrons' experience while boosting your revenue. Imagine reminding a ticket holder about that perfect pre-show dinner option or exclusive backstage tour – all through an automated, yet personal, pre-show email.

The Peppered promise

At Peppered, we're passionate about connecting arts venues with their audiences. Our integrated ticketing system is more than just a tool – it's a bridge between you and your patrons, enabling meaningful, personalised communication at every step of their journey.

We seamlessly connect with various ticketing systems and offer full integration with partners like Spektrix, Itix, and Tessitura. But our commitment doesn't stop there. Whether you're new to Peppered or looking to upgrade your current setup, our team is here to guide you every step of the way.

Ready to revolutionise your patron experience? Let's start a conversation.

Next steps

No matter what stage you're at in your search for the perfect web platform or digital marketing tool for your venue, we'll help you get the information you need to make the right decision.

  1. Join our community of venues and get insider insights.
    Learn how to get the most out of Peppered, gain insights from other venues, and add new features to the Peppered development roadmap. Visit CultureHub.
  2. Want to see how Peppered works?
    We’re proud of how easy we make it for venues to manage their website. That’s why live event venues around the world trust Peppered. Book a personalised demo.
  3. Looking to partner with us?
    If you’re a technology provider, design agency or supplier for the arts and culture sector, we’d love to hear from you. Contact us here.
  4. Want to learn more about digital tools for venues?
    Explore our industry insights and expert advice by heading over to our resources page, YouTube channel or subscribing to our newsletter.

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“We’re absolutely thrilled with the transformation of our website, thanks to the fantastic work by CultureSuite and the power of Peppered! We've now got a distinct digital identity, that captures the vibrant spirit of our business. The seamless integration with Spektrix has simplified our event management, automating many tasks that used to be manual.”

Rhys McKinnell
CEO, Pub Culture (The Fire Station)
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